Storytelling handbook
After ten years of working wiith storytelling and organizational stories, it was time to put practice into writing and share it. Together with Annet Scheringa, Suzanne describes live case of her clients successes but also bloopers in Storytelling Handbook. All with her customer’s permission, by the way.
Storytelling handbook is not yet translated but contains 35 authentic, lived stories, their purpose and effect on the narrator, the audience and organization, fact sheets and manuals.
The book contains a solid theoretical basis, deriving from Suzanne’s research for the title of Master of Corporate Communication. The intention was to write a practical book for managers, researchers and communication professionals. Annet, the co-author added her experience for trainers.
Storytelling handbook was published in September 2008 and sold out quickly in the Netherlands. For the second print, the one anonymus organization gave permission to also mention their insurance company name.
Puchase Storytelling Handbook here
Also visit the website: www.storytellinghandboek.nl
Click here for more information on Storytelling Handbook
E-4mula©
Personalized e-book written by Suzanne Tesselaar interactive published on the internet in 2000. This book was distributed via franchise formula, pyramid sales, by six complementary organizations in the Netherlands. The E-4mula is a strategic method for using internet targeted to top management in organizations. It was the first exploration and experience with co-creation. The model was a strategic management tool to create company policy, step by step, from vision to realization of organizational targets.
Theatre marketing with cases from trial cities
In 1996 Suzanne Tesselaar wrote the first book on this subject. It was the result of a two year experiment with marketing and communication with theatres and theatre groups. The project was financed by the Ministry of Culture and several professional associations in performing arts.
Eburon Publishers, NL, 1996 ISBN 90 516 500 8
The story of a Kiss, timely communication in organizational change
Thesis for the title of Master of Corporate Communication. Erasmus University. Fieldwork for this research was done at 7 merging art libraries. July 2005.
Recently published:
Banking Review
Cultural change can restore trust in banks.
About the crisis, trust, fighting symptomes over cause, engaging and the power of storytelling in financial institutions. Published in August 2010, by Yvonne Verschure, Brigitte Ligtvoet, Suzanne Tesselaar. Link to the article: http://www.bankingreview.nl/?portlet=bankingreview&page=bankingreview/artikel&id=23917
Expected:
Journal for Human Resources
Co-creating Stories: Collaborative Experiments in Storytelling. Artikel Y. Gabriel en C. Connell with and about a co-created story, also published in English in Storytelling Handbook. Suzanne is one of the 17 authors of this story.
Published in November 2010
